Creator
$19/month
Billed monthly
For solo creators posting every week
500 credits every month
- Up to 250 AI images
- Up to 50 AI videos
- Up to 1.5 hours of AI voiceover
- Roll over up to 1,000 credits
Instagram Reels dimensions
1080 × 1920 pixels, 9:16
The full spec for a Reel, from Instagram's own pages. Keep text out of the shaded edges so the caption and buttons don't cover it.
- Size
- 1080 × 1920 px
- Common practice, not an Instagram number. Instagram only asks for at least 720 px.
- Aspect ratio
- 9:16
- Instagram takes anything from 1.91:1 to 9:16. Only 9:16 fills the screen.
- Frame rate
- 30 fps or more
- Instagram's minimum.
- Safe zone
- 14% top, 35% bottom, 6% sides
- Meta's guide for Reels ads; Instagram publishes none for regular Reels. On 1080 × 1920: 269, 672 and 65 px, leaving 950 × 979 px.
- Cover
- 420 × 654 px (1:1.55)
- JPG or PNG. You can't change it after the Reel is posted.
- Profile grid
- 3:4 tile
- Measured on instagram.com; Instagram doesn't publish it. 1080 × 1440 of a 1080 × 1920 frame.
- Length
- Up to 20 minutes
- Reels over 3 minutes aren't recommended to new audiences.
- File
- MP4 or MOV
- H.264 or HEVC video, AAC audio.
Checked 4 November 2026:Instagram Help: Reel sizeInstagram Help: Reel lengthMeta Ads Guide: ReelsInstagram API: Reel specsinstagram.com grid, measured
What sits in the marginsThe caption and buttons cover the bottom third
Your name, caption and audio run along the bottom of a Reel. The like, comment and share buttons run down the right. Text that sits there gets covered.
My 2-minutemorning skin
The caption covers it.
My 2-minutemorning skin
Nothing covers it.
- 1Put titles and captions between 269 px and 1248 px from the top.
- 2Keep 65 px clear on each side. Meta says this protects text on phones taller than 9:16.
- 3Meta wrote these margins for Reels ads, and Instagram publishes none for regular Reels. Treat them as a starting point and check the Reel in the app before posting.
Checked 4 November 2026:Meta Ads Guide: Reels
Reel cover sizeOne cover, four crops
Instagram's API docs say a cover is cut to its middle 9:16 for the Reels tab and its middle 1:1 for the feed. The 3:4 grid tile is measured, and 1:1.55 is the upload size Instagram recommends. Each drawing shows a centered crop. Pick one to see what it keeps.
My 2-minutemorning skin
Profile grid
3:4
1080 × 1440 px · rows 240 to 1680
The tiles on your profile. Instagram doesn't publish their size or crop; on instagram.com they measure 3:4. Source
Every crop keeps the middle square. Put the cover's title and face between rows 420 and 1500, and all four shapes show them. You can't change the cover after the Reel is posted, so check it first.
Horizontal and square videosWider shapes leave the screen empty
Instagram takes any shape from 1.91:1 to 9:16. Each screen is drawn to scale at 1080 × 1920, with the video fitted to its width.
My 2-minutemorning skin
9:16
1080 × 1920
Fills the screen
What Reels are made for.
4:5
1080 × 1350
570 px empty, 30%
A common portrait feed post.
1:1
1080 × 1080
840 px empty, 44%
Square.
4:3
1080 × 810
1110 px empty, 58%
Older cameras and tablets.
16:9
1080 × 608
1312 px empty, 68%
YouTube and most cameras held sideways.
1.91:1
1080 × 565
1355 px empty, 71%
The widest Instagram takes.
To fill the screen, film it again upright, or resize the canvas to 1080 × 1920 and crop the wide shot to fit.
Checked 4 November 2026:Instagram Help: Reel size
Why guides disagreeThe app, the API and ads have different limits
Scheduling tools post through Instagram's API, and ads follow Meta's Ads Guide. Each has its own rules for length, file size and format.
Posting in the app
- Shape
- 1.91:1 to 9:16.
- Resolution
- 720 px or more.
- Frame rate
- 30 fps or more.
- Length
- Up to 20 minutes. Over 3 minutes isn't recommended to new audiences.
- File size
- Not listed.
- Format
- Progressive scan, high profile, closed GOP, 4:2:0. Stereo, or stereo plus 5.1, audio at 48 or 96 kHz.
- Cover
- 420 × 654 px, JPG or PNG. Can't be changed after posting.
Posting through the API
- Shape
- 0.01:1 to 10:1 accepted. 9:16 recommended.
- Resolution
- 1920 px wide at most.
- Frame rate
- 23 to 60 fps.
- Length
- 3 seconds to 15 minutes.
- File size
- 300 MB.
- Format
- MP4 or MOV, H.264 or HEVC. AAC audio, 48 kHz at most.
- Cover
- JPEG up to 8 MB. Cropped to the middle 9:16.
Running it as an ad
- Shape
- 9:16.
- Resolution
- 1440 × 2560 recommended.
- Frame rate
- A fixed frame rate.
- Length
- Up to 15 minutes.
- File size
- 4 GB.
- Format
- MP4 or MOV, H.264. Stereo AAC at 128 kbps or more.
- Cover
- Not listed.
Checked 4 November 2026:Instagram Help: Reel sizeInstagram Help: Reel lengthInstagram API: Reel specsMeta Ads Guide: Reels
Make it 9:16 from the startGenerate, edit and post Reels in Sceneform
Every clip below was made in Sceneform at 9:16, so nothing had to be cropped to fit.
- 1Generate a video
Generate it vertical
Pick 9:16 before you generate. Kling 4.0, Seedance 2.5 and Veo 3.1 all render it.
- 2Open Studio
Edit on a 1080 × 1920 canvas
A new Studio project opens at 1080 × 1920. Resize or crop wide footage to fit it.
- 3Video captions
Caption inside the safe zone
Studio writes captions from the speech, and you place them clear of the bottom 35%.
- 4Schedule a Reel
Post it as a Reel
Connect an Instagram professional account and Sceneform posts the video as a Reel at the time you pick.
Simple pricing that scales with you.
Pick the plan for how much you post. Every model on every plan. Unused credits roll over. Cancel anytime.
Pro
Most popular$49/month
Billed monthly
For creators posting daily across channels
1,300 credits every month
- Up to 650 AI images
- Up to 130 AI videos
- Up to 4 hours of AI voiceover
- Roll over up to 2,600 credits
Studio
$99/month
Billed monthly
For brands and production teams
2,700 credits every month
- Up to 1,350 AI images
- Up to 270 AI videos
- Up to 9 hours of AI voiceover
- Roll over up to 5,400 credits
Scale
$199/month
Billed monthly
For agencies running always-on content
5,500 credits every month
- Up to 2,750 AI images
- Up to 550 AI videos
- Up to 18 hours of AI voiceover
- Roll over up to 11,000 credits
Every plan includesEvery model, 90+ and countingReusable AI personasSceneform Studio editorCommercial usage rights
Want checkout, comparison tables, or a custom volume? See the full pricing page
Instagram Reels dimensions FAQ
1080 × 1920 pixels at a 9:16 aspect ratio fills the screen. Instagram's help page asks for at least 720 pixels and 30 frames per second, and takes any shape from 1.91:1 to 9:16.
Yes. 1080 divided by 1920 is 9 divided by 16. 720 × 1280 and 1440 × 2560 are 9:16 too, with fewer or more pixels. 1920 × 1080 is the same shape turned sideways, which is 16:9.
Yes. Instagram takes anything from 1.91:1 to 9:16, and 16:9 is inside that range. On a phone it fills the width and leaves about two thirds of the screen empty. To fill the screen, crop or rebuild it at 9:16.
Reels play full screen at 9:16. A 4:3 video is accepted, but it shows as a band across the middle with empty space above and below.
Instagram recommends 420 × 654 pixels, a 1:1.55 ratio, as a JPG or PNG. You can't change the cover after posting. On instagram.com the profile grid shows a 3:4 crop from its middle, so keep the title and face there.
Up to 20 minutes in the app. Instagram doesn't recommend Reels over 3 minutes to new audiences. Through the API, which scheduling tools use, a Reel runs 3 seconds to 15 minutes. Reels ads run up to 15 minutes.
Instagram's help page doesn't give one for the app. The API takes files up to 300 MB, and Reels ads take up to 4 GB.
A Reel has no size in inches, only in pixels. A design app at 72 pixels per inch shows 1080 × 1920 as 15 × 26.67 inches, or 38.1 × 67.7 cm. Set the canvas in pixels when the app lets you.
Yes, to an Instagram professional account. Sceneform posts through Instagram's API, so a Reel must be 15 minutes or shorter and 300 MB or smaller.
Plans start at $19 a month for 500 credits, and every plan includes commercial use and exports without a watermark.
Make your next Reel at
9:16
Plans from $19 a month. Commercial use on every paid plan.